Catherine R. Jones
Transaction Coach
& Deal Doula
Meet Catherine R. Jones, your Deal Doula and transaction coach.
Catherine R. Jones brings 25 years of experience and $72 billion in deals. She has led a $5 billion debt restructuring at Atlantis, served as General Counsel for Virgin Mobile Latin America and Upside Business Travel, and navigated situations most advisors have never encountered: coups, restraining orders, shareholder lawsuits, and a shareholder tracked down at a house party in France for a critical signature.
This experience shaped how Catherine coaches. She’s not theorizing about deals. She’s lived them.
From Wall Street to General Counsel to Transaction Coaching at Zuzi
Before founding Zuzi and becoming your Deal Doula, Catherine R. Jones started her career as a finance attorney on Wall Street, where she learned what deals look like from the outside. Then she moved in-house and learned what they feel like from the inside.
This shift gave her an entirely different perspective. She was no longer just structuring deals, but living with their long-term consequences. Catherine experienced firsthand the isolation of executive decision-making, the pressure of competing priorities, and how emotions and misalignment can derail even the best-structured transactions.
Catherine built Zuzi to fill that gap. Because the human side of a deal has always determined the outcome.
The Zuzi Difference
Your deal team is expert at what they do. But they’re optimizing for the deal. Catherine R. Jones is optimizing for you.
As a recovering deal junkie who has sat on every side of the table, she knows what the other side is thinking, what the pressure feels like from the inside, and what happens when the human side of a deal gets ignored. She’s lived it.
Zuzi’s coaching is grounded in one simple truth: deals are driven by people, not just terms. Every client and every deal is different. There is no playbook. Just presence, and someone who has closed deals and lived with the consequences.
She knows what’s worth fighting for, what gets missed, and how to make sure your regrets are the manageable kind. Her clients know their business deeply. Her job is helping them navigate the business of business.
How Zuzi Works with You
Every engagement starts before the deal does. Catherine works with you to get clear on:
- what you actually want,
- what success looks like,
- what the right partner looks like and
- what you’re not willing to compromise on.
From there she’s with you through every stage: the conversations, the decisions, the moments the pressure spikes. Not as an advisor optimizing the outcome. As someone keeping you grounded and making sure your goals and values never get lost in the chaos.
When you close, you close having fought for what mattered and made peace with the rest. Or if you don’t close you walk away with confidence it wasn’t the right deal at the right time.
Catherine Gained Her Experience From Working At:
