Zuzi Transaction Coaching Services

    No one tells you how hard deals really are.

Before. During. Through Close. 

Your Deal Doula has been in the trenches. She’s here to help you through yours. 

Your deal team handles the mechanics. Catherine R. Jones, your Deal Doula and transaction coach, makes sure every decision stays true to what you’re actually building toward.

Having guided over $72 billion in deals as a Wall Street attorney, General Counsel, and now through transaction coaching, Catherine knows that the hardest part of any deal isn’t the terms:

it’s the humans navigating them.

This coaching helps CEOs and Founders navigate through the chaos of deals: 

• Aligning decisions with your vision

• Managing stakeholder and partner dynamics

• Navigating uncertainty with confidence

Zuzi provides exclusive, high-touch coaching to a select number of CEOs and founders so each client receives the focused attention their high-stakes transaction deserves.  

Zuzi’s Three Stages of the Deal Journey

  • Clarity
  • Connection
  • Commitment

Clarity before. Connection during. Commitment through close.

Every stage of a deal brings its own chaos and requires its own kind of support and presence.

Zuzi’s coaching is built around that reality.

The Key Elements of Your Transaction Coaching Journey

Every session is yours: to vent, soundboard, brainstorm, or all three.

The people closest to you can’t always be neutral. Sessions with Catherine give you a calm, judgment-free space to:

think out loud, recalibrate and refocus.

She’s your empathetic ear, sounding board, and brainstorming partner, helping you cut through the noise when it matters most.

And unlike everyone else in the room, she has no stake in whether the deal happens. Her only job is helping you figure out the right answer, including whether to walk away.

Workshops

Intensive full-day or half-day sessions to get clear on what you want before the deal begins.

Strategic Coaching Sessions

Deep-dive conversations when you need to think something through with someone who's been in the room.

Ad Hoc Sessions

Focused check-ins when something is pressing and can't wait.

Asynch Support

For the thoughts that won't wait: the 2am spirals and the drive-time revelations. Via text, voice notes or email.

Emergency Calls

For genuinely time-sensitive moments when the deal moves fast and you need a clear head immediately.

Not sure if a deal is even the right next step? This is where the journey begins:

  • You Built It – Now What? Navigating the Next Phase of Your Business  (Half-Day Workshop)
    A half-day session for founders who sense a major transaction may be on the horizon but aren’t sure yet. Often the answer is: it’s closer than you think.

  • Zuzi’s Deal-Maker’s Blueprint: Mastering Success (Full-Day Workshop)
    A full-day intensive to get clear on what you actually want from this transaction before the pressure begins.

  • Ready to get clear? Book a discovery call

Once you’re clear on what you want, it’s time to find the right partner to get there.

You’ve decided a deal is worth pursuing. Now comes the most human part: figuring out if this is the right partner, on the right terms, for the right reasons:

  • Zuzi’s Deal-Maker’s Compass: Navigating the Dating Stage    (One-on-One Coaching):
    I’m with you as you evaluate potential partners, read their motivations, and shape terms that reflect what you actually want. Not just what’s on the table.

  • Want support as the conversations begin? Book a discovery call.

You’ve found your partner, even signed an LOI.  Now comes the hardest part: staying grounded through diligence, negotiations, and everything that stands between you and close.

This is where deals get won or lost. Documents fly, surprises emerge, deals stall and resurrect. Catherine is with you through every twist and turn, keeping you grounded from LOI to close.

  • Zuzi’s Deal Navigator: (One-on-One Coaching)
    Real-time support from LOI to close. However many conversations it takes, whatever form they need to take. You close with your vision intact.

  • Ready to close with confidence? Book a free discovery call.

What Changes When You Work With Catherine:

  • Stay aligned with your core business vision when the pressure is highest

  • Navigate stakeholder conflicts before they become deal-breakers

  • Make confident decisions when competing priorities pull you in different directions

  • Stay focused on what actually matters rather than getting lost in minor deal points

  • Close knowing every decision reflected what you actually wanted

Given the intensive, personalized nature of transaction coaching, Zuzi works with a limited number of clients at any given time. This ensures you receive the focused attention and real-time support critical deals demand.

Your deal team handles the mechanics. Who’s got you?

Book a discovery call